WEISSWO - The locating experts


We set ourselves the target to improve the locating of own positions on websites of corporations and organisations and thus to contribute to the entrepreneurial success. With a graphic location finder we also contribute to clean up and simplify websites and to increase the convenience for website visitors. Only the organisation of information makes an empty interactive map to a location finder.

WEISSWO is the expert for the clear presentation and simple and quick locating of positions on Google Maps. Our services are available throughout the world.


The financial success of countless companies and organisations depends on the sale of their products and services. Even though many products are available in online shops, customers want to capture those, which they don‘t know personally, with all their senses and trying things on and to try them out. Therefore it is mostly necessary to go to the point-of-sale. This applies in particular for services, which are available at the place of manufacture only.


Emotional motives override rational reasons to buy when deciding for consumer goods. The marketing budgets   for advertising products and services of manufacturers grow with rising emotional potential of the products. However the readiness to invest in the easy location of the point-of-sale is very limited. But customers tend to  buy alternative products if they cannot find the ideal location right away. The search for the right location starts already on the website. Some visitors decide for an alternative product or shop yet here if they cannot find the ideal location at first go. In the meantime the average session length on websites dropped under 42 seconds. The end of that trend is unforeseeable.


The majority of location finders are organized in lists. The locating of places is no big issue for interested persons, who look for a location in their familiar neighborhood. Our mobility is increasing. The orientation decreases with increasing distance. Location names, street names and postal codes don‘t mean anything to us in an unfamiliar area. The search in maps may improve that. Each person follows its personal search pattern. Most location finders are designed following one search logic. PinPoint integrates 4 different search patterns and covers ≥95% of the patterns of thought of the visitors.


The question, if there is a demand for an easy to operate and quick location finder is easily answered:


  1. BulletHow important is locating your positions for the business success?

  2. BulletDoes your customer have alternatives for your product?

  3. BulletWhich is the weakest link in the marketing?

  4. BulletAre the locations findable by cellular phone?